Alumni Webinar Series | From Values to Vision: Building a Thriving Private Practice

Participants will learn how to build a private practice rooted in the core values of social work while mastering essential entrepreneurial and marketing skills. Whether you are just starting out or looking to grow your practice, this course will provide actionable strategies to lay a strong foundation, attract ideal clients, and create a thriving business that aligns with your professional ethics.

The course begins by exploring how the NASW core values—service, integrity, and social justice—inform the ethical and sustainable development of a private practice. Participants will then dive into proven marketing strategies, including how to effectively communicate their unique value to clients and establish robust referral networks. Finally, the webinar will focus on balancing entrepreneurship with the client-centered, values-driven approach that defines social work.

By the end of this webinar, attendees will have a clear roadmap for building a successful private practice that honors their values, supports their clients, and achieves financial sustainability. This course is perfect for clinicians who are ready to merge their social work expertise with sound business practices to create a practice they love.