The School of Social Work’s marketing and web teams have won a Best of CASE District V Award for the School’s Centennial Timeline Project. The timeline depicts the School’s history from its origins to its current position as one of the world’s most prominent schools of social work. Initially designed as a physical installation, the timeline was reenvisioned during the pandemic as a three-prong initiative:
A museum-quality installation in the School of Social Work Building. Custom-designed wallpaper depicts the architecture of the four School of Social Work buildings during the last century; plaques, photos and memorabilia detail specific moments in the School’s history.
A four-page print version of the timeline was created for the centennial issue of our alumni magazine, Ongoing.
A digital version of the timeline is featured on the school’s Centennial website.
Designed as a brief overview — as opposed to a comprehensive history — the timeline is an interactive, community-sourced project that can expand to reflect contributions from the school alumni, faculty and students. All three versions end with a QR code, which allows the community to submit their own historical moment to the project. This was a long-term project that involved multiple departments including AV, development and facilities.
CASE is the Council for Advancement and Support of Education, a global non-profit association dedicated to educational advancement, alumni relations, communications, development, marketing and advancement services.
University of Michigan
School of Social Work
1080 South University Avenue
Ann Arbor, MI 48109-1106