Broadening Your Outreach: Inclusive Marketing for Private Practice
Summary
Reaching under-served populations is a core value of social work. Marketing, networking, sharing professional identity and creating a social media presence are integral elements of a private practice that reaches a diverse client base. Understanding the mental health needs of your community and approaching the community in a safe, accessible and approachable manner is key to building a socially-just private practice. This webinar will explore different avenues of creating accessible marketing to reach clients and strategies for creating a clinical network to expand outreach and referrals.
Define one's strengths as a social worker and create a professional biography that addresses social justice-informed practice.
Identify key elements of clinical networking that provides extensive outreach and referrals for diverse clients in their practice community.
Agenda
Date
Time
Description
June 17, 2021
12:00pm - 12:30pm
Assessing the mental health needs of your community
June 17, 2021
12:30pm - 1:00pm
Exploring marketing that is available to diverse populations
June 17, 2021
1:00pm - 1:30pm
Building a message of approachability and safety for diverse populations